{"id":1814,"date":"2024-08-07T20:25:26","date_gmt":"2024-08-07T17:25:26","guid":{"rendered":"https:\/\/atlas-scc.com\/?p=1814"},"modified":"2024-08-07T20:25:27","modified_gmt":"2024-08-07T17:25:27","slug":"esg-kavrami","status":"publish","type":"post","link":"https:\/\/atlas-scc.com\/tr\/esg-kavrami\/","title":{"rendered":"ESG Kavram\u0131"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

ESG Kavram\u0131<\/h2>\n\n\n\n

Elif Atak \/\/ 07.08.2024<\/p>\n\n\n\n

ESG (Environmental, Social, and Governance), \u00e7evresel, sosyal ve y\u00f6neti\u015fim alanlar\u0131ndaki performans\u0131 ve bu alanlarda al\u0131nan kararlar\u0131 de\u011ferlendiren bir kavramd\u0131r. ESG kriterleri, \u015firketlerin sadece finansal performanslar\u0131n\u0131 de\u011fil, ayn\u0131 zamanda \u00e7evresel etkilerini, toplumsal sorumluluklar\u0131n\u0131 ve kurumsal y\u00f6neti\u015fim standartlar\u0131n\u0131 da \u00f6l\u00e7er.<\/p>\n\n\n\n

ESG\u2019nin tarihine bakt\u0131\u011f\u0131m\u0131zda ise ilk keskin ad\u0131m\u0131n 2004 y\u0131l\u0131nda at\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/h4>\n\n\n\n

2004<\/strong> y\u0131l\u0131nda Birle\u015fmi\u015f Milletler (BM) taraf\u0131ndan “Who Cares Wins” raporu yay\u0131nland\u0131. Bu rapor, yat\u0131r\u0131m kararlar\u0131nda ESG fakt\u00f6rlerinin dikkate al\u0131nmas\u0131n\u0131n \u00f6nemini vurgulad\u0131.<\/p>\n\n\n\n

2006<\/strong> y\u0131l\u0131nda BM K\u00fcresel \u0130lkeler S\u00f6zle\u015fmesi (UN Global Compact) ve Finansal \u0130stikrar Kurulu (FSB), yat\u0131r\u0131mc\u0131lar\u0131n ESG fakt\u00f6rlerine olan ilgisini art\u0131rd\u0131.<\/p>\n\n\n\n

2015<\/strong> y\u0131l\u0131nda BM S\u00fcrd\u00fcr\u00fclebilir Kalk\u0131nma Ama\u00e7lar\u0131 (SKA’lar) tan\u0131t\u0131ld\u0131 ve ESG’nin \u00f6nemi daha da artt\u0131.<\/p>\n\n\n\n

ESG art\u0131k hem \u015firketler i\u00e7in hem de giri\u015fimcileri destekleyen yat\u0131r\u0131mc\u0131lar i\u00e7in \u00f6nemli bir hale gelmi\u015ftir.<\/h4>\n\n\n\n

\u015eirketler \u0130\u00e7in:<\/strong><\/p>\n\n\n\n

Risk Y\u00f6netimi:<\/strong> ESG kriterlerine uygun hareket eden \u015firketler, \u00e7evresel ve sosyal riskleri daha iyi y\u00f6netir. Bu, olas\u0131 \u00e7evresel felaketlerden, sosyal huzursuzluklardan ve k\u00f6t\u00fc y\u00f6neti\u015fimden kaynaklanan riskleri azalt\u0131r.<\/p>\n\n\n\n

\u0130tibar ve Marka De\u011feri:<\/strong> S\u00fcrd\u00fcr\u00fclebilirlik ve sosyal sorumluluk konusunda hassas olan t\u00fcketiciler, ESG odakl\u0131 \u015firketleri tercih eder. Bu da marka itibar\u0131n\u0131 ve m\u00fc\u015fteri sadakatini art\u0131r\u0131r.<\/p>\n\n\n\n

\u00c7al\u0131\u015fan Ba\u011fl\u0131l\u0131\u011f\u0131:<\/strong> \u00c7al\u0131\u015fanlar, de\u011ferleriyle uyumlu \u015firketlerde \u00e7al\u0131\u015fmay\u0131 tercih eder. ESG politikalar\u0131na sahip \u015firketler, yetenekli \u00e7al\u0131\u015fanlar\u0131 \u00e7ekme ve elde tutma konusunda daha ba\u015far\u0131l\u0131 olur.<\/p>\n\n\n\n

Yat\u0131r\u0131mc\u0131lar \u0130\u00e7in:<\/strong><\/p>\n\n\n\n

Uzun Vadeli Getiri:<\/strong> ESG kriterlerine uygun yat\u0131r\u0131mlar, uzun vadede daha istikrarl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir getiriler sa\u011flar. Ara\u015ft\u0131rmalar, ESG’yi dikkate alan yat\u0131r\u0131mlar\u0131n finansal performans\u0131n\u0131n genellikle daha iyi oldu\u011funu g\u00f6stermektedir.<\/p>\n\n\n\n

Portf\u00f6y \u00c7e\u015fitlendirmesi:<\/strong> ESG kriterlerine uygun yat\u0131r\u0131m f\u0131rsatlar\u0131, yat\u0131r\u0131mc\u0131lara portf\u00f6ylerini \u00e7e\u015fitlendirme imkan\u0131 sunar. Bu da portf\u00f6y riskini azalt\u0131r.<\/p>\n\n\n\n

ESG \u00fczerine kurulmu\u015f i\u015f stratejilerinin sa\u011flad\u0131\u011f\u0131 katk\u0131lar ile rekabet\u00e7i seviyede global pazarda yer almak m\u00fcmk\u00fcn. Uzun vadeli her strateji ESG ile ili\u015fkili hale gelmi\u015ftir.<\/h4>\n\n\n\n

ESG kriterlerini benimseyen \u015firketler, uzun vadeli i\u015f stratejilerinde elde etti\u011fi avantajlar:<\/p>\n\n\n\n

\u0130novasyon ve Rekabet \u00dcst\u00fcnl\u00fc\u011f\u00fc:<\/strong> S\u00fcrd\u00fcr\u00fclebilirlik ve sosyal sorumluluk projelerine yat\u0131r\u0131m yapan \u015firketler, yenilik\u00e7i \u00e7\u00f6z\u00fcmler geli\u015ftirir ve piyasada rekabet avantaj\u0131 sa\u011flar.<\/p>\n\n\n\n

Maliyet Tasarrufu:<\/strong> Enerji verimlili\u011fi, at\u0131k y\u00f6netimi ve kaynaklar\u0131n etkin kullan\u0131m\u0131, operasyonel maliyetleri d\u00fc\u015f\u00fcr\u00fcr.<\/p>\n\n\n\n

Yasal Uyum ve Te\u015fvikler:<\/strong> ESG kriterlerine uygun hareket eden \u015firketler, yasal d\u00fczenlemelere daha kolay uyum sa\u011flar ve \u00e7e\u015fitli devlet te\u015fviklerinden yararlanabilir.<\/p>\n\n\n\n

Sonu\u00e7 olarak, ESG kriterleri, \u015firketlerin sadece finansal performans\u0131n\u0131 de\u011fil, ayn\u0131 zamanda \u00e7evresel, sosyal ve y\u00f6neti\u015fim alanlar\u0131ndaki etkilerini de de\u011ferlendiren kapsaml\u0131 bir yakla\u015f\u0131md\u0131r. ESG’ye uygun hareket eden \u015firketler, riskleri daha iyi y\u00f6netir, marka de\u011ferlerini art\u0131r\u0131r ve \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirir. Ayn\u0131 zamanda, yat\u0131r\u0131mc\u0131lar i\u00e7in daha istikrarl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir getiriler sunar. Uzun vadeli stratejilerini ESG ile entegre eden \u015firketler, inovasyon ve rekabet avantaj\u0131 elde eder, maliyet tasarrufu sa\u011flar ve yasal d\u00fczenlemelere daha kolay uyum sa\u011flar. \u00d6n\u00fcm\u00fczdeki hafta, ESG kapsam\u0131nda \u00e7evresel fakt\u00f6rleri ayr\u0131nt\u0131l\u0131 olarak inceleyece\u011fimiz yaz\u0131m\u0131zda, bu konunun \u015firketler i\u00e7in ne kadar \u00f6nemli oldu\u011funu daha detayl\u0131 olarak ele alaca\u011f\u0131z. Bu yaz\u0131 dizisini ka\u00e7\u0131rmay\u0131n!<\/p>\n","protected":false},"excerpt":{"rendered":"

ESG Kavram\u0131 Elif Atak \/\/ 07.08.2024 ESG (Environmental, Social, and Governance), \u00e7evresel, sosyal ve y\u00f6neti\u015fim alanlar\u0131ndaki performans\u0131 ve bu alanlarda al\u0131nan kararlar\u0131 de\u011ferlendiren bir kavramd\u0131r. ESG kriterleri, \u015firketlerin sadece finansal performanslar\u0131n\u0131 de\u011fil, ayn\u0131 zamanda \u00e7evresel etkilerini, toplumsal sorumluluklar\u0131n\u0131 ve kurumsal y\u00f6neti\u015fim standartlar\u0131n\u0131 da \u00f6l\u00e7er. ESG\u2019nin tarihine bakt\u0131\u011f\u0131m\u0131zda ise ilk keskin ad\u0131m\u0131n 2004 y\u0131l\u0131nda at\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/atlas-scc.com\/tr\/wp-json\/wp\/v2\/posts\/1814"}],"collection":[{"href":"https:\/\/atlas-scc.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atlas-scc.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atlas-scc.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atlas-scc.com\/tr\/wp-json\/wp\/v2\/comments?post=1814"}],"version-history":[{"count":2,"href":"https:\/\/atlas-scc.com\/tr\/wp-json\/wp\/v2\/posts\/1814\/revisions"}],"predecessor-version":[{"id":1818,"href":"https:\/\/atlas-scc.com\/tr\/wp-json\/wp\/v2\/posts\/1814\/revisions\/1818"}],"wp:attachment":[{"href":"https:\/\/atlas-scc.com\/tr\/wp-json\/wp\/v2\/media?parent=1814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atlas-scc.com\/tr\/wp-json\/wp\/v2\/categories?post=1814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atlas-scc.com\/tr\/wp-json\/wp\/v2\/tags?post=1814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}